The St. Regis Butler program is a an iconic differentiator of the St. Regis brand and a key component in bringing the personalized, residential service to the hotel environment. The goal of this project was to modernize and update the existing Butler training program and ensure that the delivery method would be scalable to accommodate brand growth. The new program would utilize Executive Butlers who would train property teams utilizing a custom learning platform and a blended learning program.  Both Executive Butler and Continent Master trainers who participate in global train-the-trainer sessions in order to prepare to effectively deliver the training to new Butlers in the future.